In first place: Magnum. Marketed as an adult indulgence with a touch of sex appeal, Unilever has built up a far-reaching distribution network for the premium bars, with a nearly ubiquitous presence in the freezer cases of European independent stores, right in front of the cashier. The brand has come a long way since its creation in the s by a Bronx couple, who pioneered the mass-market premium category with a higher butterfat content and a nonsense name meant to evoke Danish. Global ice cream sales have grown significantly over the past five years, with the uptick largely driven by expanding sales in emerging regions like China and Brazil—markets that now account for two-fifths of global ice cream sales. In contrast, Americans bought 59 million fewer liters of ice cream in than they did in , marking the sixth year of annual volume decline.
A scoop of ice cream for breakfast can provide an unexpected brain boost, a Japanese scientist has found. Subjects in an experiment carried out by Yoshihiko Koga, a professor at Kyorin University in Tokyo , had to eat three spoonfuls of ice cream first thing in the morning. They then had to use a computer to complete a number of mental exercises, according to Excite News. Their brain waves were also measured during the experiment by Professor Koga, who reported an increase in alpha waves — associated with concentration, relaxation and mental co-ordination — in the group who had eaten the ice cream.
WATCH: Japanese robot happily serves ice cream to humans for less than P50
While experts debate about the dangers of developing killer robots, one hardworking bot is serving out cones of ice cream to Japanese customers with a smile. It appears the robot is stuck inside a booth and will only activate after slotting in a yen roughly P46 coin. According to SoraNews24, the robot is called Yasakawa-kun and is made by Japanese engineering company Yasakawa which specializes in robotics.
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