Americans now spend most of their waking hours watching TV, listening to music, using apps on their smartphones, or otherwise consuming media, a new study finds. US adults are spending more than 11 hours a day on average—or about two-thirds of their waking time—consuming media in some form, Nielsen showed in its first-quarter report on US media consumption today July It measured, based on its representative panels of TV, radio, and digital households and consumers, activities like watching TV and DVDs, listening to the radio, visiting apps on a smartphone or tablet, and using the internet and game consoles. The study did not include print formats like books or magazines. The time spent interacting with media was up 19 minutes over last quarter, as audiences used TV-connected devices, like a Roku or Apple TV, more and digital platforms like apps on their smartphones.
Tech Addiction By the Numbers: How Much Time We Spend Online | esportsnabes.com
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Americans are now spending 11 hours each day consuming media
According to the page report , Colorado youth now ranks No. Adult use in the state also comes up on top, which the report notes is percent higher than the national average. The spike in usage could be contributing to an increase in marijuana-related traffic deaths, the report found.
The world has never been more connected, and U. In short, consumers in the U. In fact, American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media. Behind this surge are the growing use of new platforms, as well as the younger, multicultural generations who leverage them. The amount of people using traditional platforms held relatively steady when looking deeper into the data.